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September 19, 2019

US Internet Users Who Intend to Subscribe to Select New Subscription Video-on-Demand (SVOD) Services, Aug 2019 (% of respondents)

US Internet Users Who Intend to Subscribe to Select New Subscription Video-on-Demand (SVOD) Services, Aug 2019 (% of respondents)

Description

This chart shows the percentage of internet users in the United States who intend to subscribe to three upcoming new subscription video-on-demand (SVOD) services: Disney+, HBO Max and Peacock (NBCUniversal).

Methodology

Data is from a September 2019 HarrisX survey titled "Market Disruption Ahead for New Streaming Services." A nationally representative sample of 6,621 US internet users ages 18+ were surveyed online during August 6-August 12, 2019.
US Internet Users Who Intend to Subscribe to Select New Subscription Video-on-Demand (SVOD) Services, Aug 2019 (% of respondents) | EMARKETER