ArticlesPricing

Products

See All Solutions →
By ProductEMARKETER PRO+Analyst Access Program
By Use CaseDetermine Market SizingDevelop StrategiesAllocate BudgetBenchmark PerformanceWin New BusinessDevelop Go-to-Market StrategyStay InformedThought LeadershipSee All Use Cases →
Advertising & Sponsorship
Boost your brand and generate demand with media programs.
Learn More →

Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More →
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More →

Topics

See All Topics →
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →

Latest Articles

Explore our Research →

The big answers: EMARKETER Daily quiz

Article |
 Aug 18, 2025

TV is a major driver of holiday gift inspiration

Article |
 Aug 18, 2025

When campaigns miss the mark and how to make it right

Article |
 Aug 18, 2025

Meta's ambitions: Inserting AI, evolving Instagram, and monetizing WhatsApp

Article |
 Aug 18, 2025

MSNBC rebrands as MS NOW in bid to scale beyond its niche

Article |
 Aug 18, 2025

Loyalty programs give RMNs an advantage in the age of agentic AI

Article |
 Aug 18, 2025

Self-service data access is still missing from most retail media networks

Article |
 Aug 18, 2025

Novo Nordisk drops Ozempic self-pay price to $499 per month

Article |
 Aug 18, 2025

Pricing mismatches and execution missteps erode shoppers’ trust in grocers

Article |
 Aug 17, 2025

Gen X leads global consumer spending in 2025

Article |
 Aug 15, 2025
Browse All →

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
EMARKETER
Already have a subscription?Sign In

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

Get a Demo
August 23, 2019

Programmatic Display Ad Fraud Rates for Select Countries, Q2 2019 (among impressions analyzed by Pixalate)

Description

Data is on programmatic display ad fraud/invalid traffic (IVT) rates/volume in Q2 2019. Countries include India, Australia, Indonesia, Argentina, US, Mexico, Brazil, Canada, Germany, France, Spain, UK, South Korea, Japan and Italy.

Methodology

Data is from the August 2019 Pixalate report titled "Q2 2019 Ad Fraud Update." Billions of programmatic advertising impressions across over 80 million domains and over 1.5 million apps and over 75 million OTT/CTV devices were analyzed by Pixalate's data science and analyst team during April 1, 2018-April 31, 2019. Pixalate used its proprietary algorithms to measure invalid traffic (IVT), including General Invalid Traff (GIVT) and Sophisticated Invalid Traffic (SIVT) levels across devices and channels. Geography is based off of the user pool (IP) and not the region of the domain or app. The app category data is derived from the official Google Play Store and Apple App Store. "Walled garden" apps are excluded. Pixalate is a fraud protection and data intelligence platform.

Featured In

UK Programmatic Digital Display Ad SpendingWhy GDPR Didn’t Inhibit Programmatic Growth in the UK as Anticipated

Sources

Pixalate

Chart Title

Programmatic Display Ad Fraud Rates for Select Countries, Q2 2019 (among impressions analyzed by Pixalate)

Publication Date

August 23, 2019

Sources

Pixalate

Featured In

UK Programmatic Digital Display Ad SpendingWhy GDPR Didn’t Inhibit Programmatic Growth in the UK as Anticipated
Topics
Advertising Performance MetricsDisplay AdvertisingProgrammatic AdvertisingArgentinaAustraliaBrazilCanadaColombiaFranceGermanyIndiaIndonesiaJapanMexicoRussiaSpainUnited KingdomUnited States

Daily News

Marketers tune into podcasts amid a noisy ad landscape
Article
Marketers tune into podcasts amid a noisy ad landscape
ChatGPT’s web traffic nearly tripled in a year
Article
ChatGPT’s web traffic nearly tripled in a year
Gen X leads global consumer spending in 2025
Article
Gen X leads global consumer spending in 2025
OpenAI’s GPT-5 rollout proves product marketing still matters
Article
OpenAI’s GPT-5 rollout proves product marketing still matters
From Prime Day to Summerween: The retail calendar is being reinvented
Article
From Prime Day to Summerween: The retail calendar is being reinvented
GPT-5 could turn ChatGPT into an AI-powered commerce platform
Article
GPT-5 could turn ChatGPT into an AI-powered commerce platform
As more consumers choose driving vacations this year, brands meet them on the road
Article
As more consumers choose driving vacations this year, brands meet them on the road
Creator marketing trends: Patience, partnerships, and consumer perceptions
Article
Creator marketing trends: Patience, partnerships, and consumer perceptions
Retail media’s search dominance is growing—but AI may rewrite the rules
Article
Retail media’s search dominance is growing—but AI may rewrite the rules
Privacy concerns cloud AI enthusiasm among C-suite executives
Article
Privacy concerns cloud AI enthusiasm among C-suite executives
Holiday shopping is entering a Gen Z, mobile, and AI era
Article
Holiday shopping is entering a Gen Z, mobile, and AI era
Private labels go mainstream in everyday essentials
Article
Private labels go mainstream in everyday essentials
Beauty's social ROAS jumps after end-of-year dip
Article
Beauty's social ROAS jumps after end-of-year dip
Retailers must prioritize digital to capture August’s back-to-school shoppers
Article
Retailers must prioritize digital to capture August’s back-to-school shoppers
Google’s personalized news feed update could sideline SEO strategies, create echo chambers
Article
Google’s personalized news feed update could sideline SEO strategies, create echo chambers

Latest Reports

Infopack: Japan 2025
Report
Infopack: Japan 2025
Infopack: Video Games 2025
Report
Infopack: Video Games 2025
What the Rise of GenAI Assistants Means for Retail Media
Report
What the Rise of GenAI Assistants Means for Retail Media
Real-Time Payments Trends 2025
Report
Real-Time Payments Trends 2025
US Social Ad CPMs Forecast 2025
Report
US Social Ad CPMs Forecast 2025
Triopoly Advertising Earnings Q2 2025
Report
Triopoly Advertising Earnings Q2 2025
US Time Spent vs. Ad Spending 2025
Report
US Time Spent vs. Ad Spending 2025
Infopack: Indonesia Commerce Landscape 2025
Report
Infopack: Indonesia Commerce Landscape 2025
5 Overlooked Digital Ad Opportunities
Report
5 Overlooked Digital Ad Opportunities
Creator Economy Explainer 2025
Report
Creator Economy Explainer 2025
Unlocking Data and AI’s Promise in Banking
Report
Unlocking Data and AI’s Promise in Banking
Europe Digital Ad Spending 2025
Report
Europe Digital Ad Spending 2025
Mexico Ad Spending Benchmarks: 2025
Report
Mexico Ad Spending Benchmarks: 2025
Commerce Intermediaries Ad Spending Forecast 2025
Report
Commerce Intermediaries Ad Spending Forecast 2025
US Social Media Users by Generation 2025
Report
US Social Media Users by Generation 2025

Popular on EMARKETER

Podcast ads prove most powerful at driving action over other mediums
Article
Podcast ads prove most powerful at driving action over other mediums
Spotify looks to programmatic podcast ads to power expansion
Article
Spotify looks to programmatic podcast ads to power expansion
Marketers tune into podcasts amid a noisy ad landscape
Article
Marketers tune into podcasts amid a noisy ad landscape
The advertising industry faces a Gen Z hiring paradox
Article
The advertising industry faces a Gen Z hiring paradox
Ad fatigue threatens brand perception in key markets and demographics
Article
Ad fatigue threatens brand perception in key markets and demographics
AI adoption is growing in every advertising sector
Article
AI adoption is growing in every advertising sector
ChatGPT’s web traffic nearly tripled in a year
Article
ChatGPT’s web traffic nearly tripled in a year
Gen X leads global consumer spending in 2025
Article
Gen X leads global consumer spending in 2025
Digital convenience drives Gen Z’s spending and wellness choices
Article
Digital convenience drives Gen Z’s spending and wellness choices
Meta tightens its protocols to address scam ads
Article
Meta tightens its protocols to address scam ads
OpenAI’s GPT-5 rollout proves product marketing still matters
Article
OpenAI’s GPT-5 rollout proves product marketing still matters
Perplexity makes $34.5 billion play for Google Chrome amid antitrust pressure
Article
Perplexity makes $34.5 billion play for Google Chrome amid antitrust pressure
Snapchat shows attention wins in its latest ad push
Article
Snapchat shows attention wins in its latest ad push
From Prime Day to Summerween: The retail calendar is being reinvented
Article
From Prime Day to Summerween: The retail calendar is being reinvented
GPT-5 could turn ChatGPT into an AI-powered commerce platform
Article
GPT-5 could turn ChatGPT into an AI-powered commerce platform

"Behind the Numbers" Podcast

Late Show Canceled & an NFL–ESPN Mega Deal: Has Streaming Finally Beaten Linear TV? | Behind the Numbers
Audio
Late Show Canceled & an NFL–ESPN Mega Deal: Has Streaming Finally Beaten Linear TV? | Behind the ...
How Amazon is Weathering Tariffs, Prime Day’s Surprise, and the AI Bracelet of the Future | Behind the Numbers
Audio
How Amazon is Weathering Tariffs, Prime Day’s Surprise, and the AI Bracelet of the Future | Behind ...
Sydney Sweeney's American Eagle Ad—When Marketing Misses the Mark, Can Brands Bounce Back? | Reimagining Retail
Audio
Sydney Sweeney's American Eagle Ad—When Marketing Misses the Mark, Can Brands Bounce Back? | ...
Why ​It ​Will be ​Hard for FMN's to ​Play the ​Same ​Game as ​Other ​Commerce ​Media ​Folks | The Banking & Payments Show
Audio
Why ​It ​Will be ​Hard for FMN's to ​Play the ​Same ​Game as ​Other ​Commerce ​Media ​Folks | The ...
Google’s AI Overviews Turned One: Is It Already Game Over for AI Search Competitors? | Behind the Numbers
Audio
Google’s AI Overviews Turned One: Is It Already Game Over for AI Search Competitors? | Behind the ...
Retail’s New Calendar: How Summerween and Christmas in July Are Changing Shopping | Reimagining Retail
Audio
Retail’s New Calendar: How Summerween and Christmas in July Are Changing Shopping | Reimagining ...
X After Yaccarino: What Her Exit Tells Us About the Road Ahead | Behind the Numbers
Audio
X After Yaccarino: What Her Exit Tells Us About the Road Ahead | Behind the Numbers
Is Netflix the Future of Living Room Entertainment? “Not So Fast,” Says YouTube | Behind the Numbers
Audio
Is Netflix the Future of Living Room Entertainment? “Not So Fast,” Says YouTube | Behind the Numbers
The Unofficial Most Interesting Retailers List (July 2025) | Reimagining Retail
Audio
The Unofficial Most Interesting Retailers List (July 2025) | Reimagining Retail
The Missing Link in Omnichannel: How Authentic Brand Storytelling Drives Real Connection | Behind the Numbers
Audio
The Missing Link in Omnichannel: How Authentic Brand Storytelling Drives Real Connection | Behind ...
Retail Media and Social are Changing Search Marketing | Behind the Numbers
Audio
Retail Media and Social are Changing Search Marketing | Behind the Numbers
Amazon Prime Day 2025 Explained: Trends, Analysis and Insights from the 4-Day Event | Reimagining Retail
Audio
Amazon Prime Day 2025 Explained: Trends, Analysis and Insights from the 4-Day Event | Reimagining ...
TikTok and Instagram’s Push Into Living Rooms | Behind the Numbers
Audio
TikTok and Instagram’s Push Into Living Rooms | Behind the Numbers
Consumers Seek More Tactile Shopping Experiences | Behind the Numbers
Audio
Consumers Seek More Tactile Shopping Experiences | Behind the Numbers
2025 Predictions Re-evaluated, Plus a Few New Ones | Reimagining Retail
Audio
2025 Predictions Re-evaluated, Plus a Few New Ones | Reimagining Retail

Trending in United States

Podcast ads prove most powerful at driving action over other mediums
Article
Podcast ads prove most powerful at driving action over other mediums
OpenAI’s GPT-5 rollout proves product marketing still matters
Article
OpenAI’s GPT-5 rollout proves product marketing still matters
Spotify looks to programmatic podcast ads to power expansion
Article
Spotify looks to programmatic podcast ads to power expansion
Marketers tune into podcasts amid a noisy ad landscape
Article
Marketers tune into podcasts amid a noisy ad landscape
The advertising industry faces a Gen Z hiring paradox
Article
The advertising industry faces a Gen Z hiring paradox
Gen X leads global consumer spending in 2025
Article
Gen X leads global consumer spending in 2025
ChatGPT’s web traffic nearly tripled in a year
Article
ChatGPT’s web traffic nearly tripled in a year
Ad fatigue threatens brand perception in key markets and demographics
Article
Ad fatigue threatens brand perception in key markets and demographics
Digital convenience drives Gen Z’s spending and wellness choices
Article
Digital convenience drives Gen Z’s spending and wellness choices
AI adoption is growing in every advertising sector
Article
AI adoption is growing in every advertising sector
US Time Spent vs. Ad Spending 2025
Report
US Time Spent vs. Ad Spending 2025
Amazon Prime members prefer to buy groceries from Walmart
Article
Amazon Prime members prefer to buy groceries from Walmart
Meta tightens its protocols to address scam ads
Article
Meta tightens its protocols to address scam ads
From Prime Day to Summerween: The retail calendar is being reinvented
Article
From Prime Day to Summerween: The retail calendar is being reinvented
Snapchat shows attention wins in its latest ad push
Article
Snapchat shows attention wins in its latest ad push