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Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
July 24, 2019
Why Do US Smartphone Owners Unsubscribe from a Brand's Mobile Messaging? (% of respondents, May 2019)
Description
A survey of US mobile users asked why they unsubscribe from a brand's mobile messaging. Responses include too many messages, irrelevant information, no longer caring about the brand, insufficient coupons/incentives, untimely messages and lack of personalization.Methodology
Data is from the July 2019 Vibes "2019 US Mobile Consumer Report." 1,000 US smartphone owners ages 21-74 were surveyed online during May 17-23, 2019. The respondent base was split 50%/50% by gender, with 64% Android users and 36% iPhone users. 8% of respondents were Generation Z, 30% were millennials, 30% were Generation X and 32% were baby boomers. Vibes is a mobile engagement solutions provider.Chart Title
Why Do US Smartphone Owners Unsubscribe from a Brand's Mobile Messaging? (% of respondents, May 2019)Publication Date
July 24, 2019
