Events & Resources
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →Topics
See All Topics →Latest Articles
Explore our Research →The big answers: EMARKETER Daily quiz
Article |
Oct 8, 2025
Square updates AI and Bitcoin capabilities to keep pace with competitors
Article |
Oct 8, 2025
Direct traffic dominates fashion ecommerce
Article |
Oct 8, 2025
In-store commerce media seeks to overcome old budget, measurement practices
Article |
Oct 8, 2025
With Fifth Third-Comerica merger, the fight heats up among large regional banks
Article |
Oct 8, 2025
Apparel brands risk missteps as GLP-1s move size curve left
Article |
Oct 8, 2025
More clicks, more carts—thanks to Gen Z
Article |
Oct 8, 2025
With Neighborhoods, Block gets closer to fusing Cash App and Square’s payment ecosystems
Article |
Oct 8, 2025
AI transparency, data privacy top consumers’ concerns for brands on social media
Article |
Oct 7, 2025
From entry-level to the C-suite, AI is shaking up marketing jobs
Article |
Oct 7, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Already have a subscription?Sign In
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
July 29, 2019
What Metrics Do Companies Worldwide Use to Measure Digital Marketing Success? (% of respondents, Q2 2019)
Description
Senior digital marketers were asked which metrics they use to measure digital marketing success. Responses include customer loyalty/customer lifetime value, direct revenue, brand awareness/health, leads generated/converted, customer acquisition, digital engagement and net promoter score.Methodology
Data is from the July 2019 Altimeter Group report titled "The 2019 State of Digital Marketing." 500 senior digital marketers worldwide from various industries were surveyed during Q2 2019. Marketers were based in Canada, China, France, Germany the UK and the US and were asked questions about how they strategize, produce, deliver and measure digital content.Chart Title
What Metrics Do Companies Worldwide Use to Measure Digital Marketing Success? (% of respondents, Q2 2019)Publication Date
July 29, 2019
