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July 17, 2019
Leading Benefits of Selling Ad Inventory Programmatically for US Publishers, March 2019 (% of respondents)
Description
Media decision-makers were asked the leading benefits of selling ad inventory programmatically. Responses include monetization potential for their inventory, leveraging of data, faster and simpler order execution, access to new demand sources, ability to strengthen brand by association with ad tech ... partner and reducing overhead.Featured In
Retail Media Networks 2019Chart Title
Leading Benefits of Selling Ad Inventory Programmatically for US Publishers, March 2019 (% of respondents)Publication Date
July 17, 2019
Sources
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