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May 29, 2019

What Mix of In-App Ad Formats Are Mobile Game Developers Worldwide Using? (% of respondents, April 2019)

Description

A global survey of mobile game developers asked what mix of in-app ad formats they deploy. Responses include rewarded video, banner ads, interstitials, and combinations thereof.

Methodology

Data is from the May 2019 Walnut Unlimited report titled "Ads, IAP or Both? Game Developers Reveal Their Preferred Monetization Mix" commissioned by Facebook. 173 mobile game developers worldwide were surveyed online during October 2018-April 2019. Respondents were recruited at developer conferences in San Francisco, Berlin, Montreal and Kuala Lumpur, and were also recruited via LinkedIn and online panels.

Featured In

Why Mobile In-Game Advertising Is Taking Off and the Different Ad Formats Available Mobile In-Game Advertising

Sources

Walnut Unlimited

Share

Chart Title

What Mix of In-App Ad Formats Are Mobile Game Developers Worldwide Using? (% of respondents, April 2019)

Publication Date

May 29, 2019

Sources

Walnut Unlimited

Featured In

Why Mobile In-Game Advertising Is Taking Off and the Different Ad Formats Available Mobile In-Game Advertising

Topics

Mobile Advertising Mobile Games

Worldwide

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