Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
June 11, 2019
Top 3 KPIs Tracked by US Direct-to-Consumer Brands for TV Ads, Jan 1, 2018-March 31, 2019
Description
TVSquared measured tv advertising of 18 US-based direct-to-consumer brands during 2018 and 2019. This chart shows that DTC brands most often tracked purchases & conversions, registrations and first vs. repeat customers.