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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

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Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

May 1, 2019

Personalization-Driven Business Goals of Companies Worldwide, by Leaders vs. Learners, March 2019 (% of respondents)

Personalization-Driven Business Goals of Companies Worldwide, by Leaders vs. Learners, March 2019 (% of respondents)

Description

Marketing executives worldwide were asked personalization-drive business goals were critical to their company's outcome. Responses were split into leaders vs. learners who cited ongoing relationship outcomes, demand generation, brand awareness, sales outcomes and brand engagement.