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April 24, 2019
What Are the Leading Drivers for Programmatic In-Housing for Brands in the EU-5? (% of respondents, by country, March 2019)
Description
This survey asked brands in France, Germany, Italy, Spain and the UK what their top 3 objectives were for programmatic in-housing. Responses included campaign effectiveness, cost efficiency, extended audience reach, better audience, real-time optimization, ROI attribution, data management and ... cross-channel planning.Chart Title
What Are the Leading Drivers for Programmatic In-Housing for Brands in the EU-5? (% of respondents, by country, March 2019)Publication Date
April 24, 2019
Sources
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