Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

Lock icon
Lock icon

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

February 21, 2019

Share of Travel Ad Spending in 2018 According to Travel Marketers Worldwide, by Media and Travel Category (% of total)

Share of Travel Ad Spending in 2018 According to Travel Marketers Worldwide, by Media and Travel Category (% of total)

Description

Worldwide travel marketers were asked how much of their clients' advertising dollars was spent on each type of media in 2018. The chart shows travel clients' advertising spend on airlines, hotels, DMOs, attractions, car rentals and cruises across types of media such as digital and TV.