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April 1, 2019
US Upfront Digital Video Ad Spending, 2016-2020 (billions, % change and % of total digital video ad spending)
Description
This chart shows the historical and forecast figures for US upfront online video ad spending in 2016, 2017, 2018 and 2020, as well as the growth rates and the share of total online video ad spending.Note
Digital video ad spending includes in-stream video such as those appearing before, during or after digital video content in a video player (pre-roll, mid-roll, post-roll video ads) and video overlays; includes social network in-stream video advertising in platforms such as Facebook Watch and ... Snapchat Shows; includes outstream video ads such as native, in-feed (including video ads in Facebook's News Feed and Twitter's Promoted Tweets), in-article, in-banner and interstitial video ads; appears on desktop and laptop computers as well as mobile phones, tablets and other internet-connected devices for all formats mentioned; data for 2008-2016 excludes outstream video ads.Methodology
Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.Chart Title
US Upfront Digital Video Ad Spending, 2016-2020 (billions, % change and % of total digital video ad spending)Publication Date
April 1, 2019