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Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
April 24, 2019
Brands in Europe that Agree They Have Increased Their Programmatic Spending Post-GDPR, March 2019 (% of respondents, by country)
Description
This survey asked brands in France, Germany, Italy, Spain and the UK about the impact of GDPR on programmatic spending.Methodology
Data is from the April 2019 Interactive Advertising Bureau (IAB) report titled "France Programmatic In-Housing: Adoption Rate, Benefits, Depth, and Types of In-House Buying Functions" sponsored by IAB Data Center of Excellence and Accenture Interactive. 950 media decision-makers in Europe were surveyed by Ipsos MORI Omnibus during March 2019. All were qualified as involved in making digital, mobile, radio, print media decisions and/or television.Chart Title
Brands in Europe that Agree They Have Increased Their Programmatic Spending Post-GDPR, March 2019 (% of respondents, by country)Publication Date
April 24, 2019
