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Explore our Research →The big answers: EMARKETER Daily quiz
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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
April 12, 2019
On Which Select Platforms Have Mobile Users Worldwide Encountered Undesirable Content*? (% of respondents, 2018)
Description
Mobile users worldwide were asked if they had encountered undesirable content on select platforms: Facebook, YouTube, Google, Mobile Games, Instagram, Snapchat.Methodology
Data is from the April 2019 AdColony, "The AdColony Brand Safety Survey." 931 mobile users ages 16+ worldwide were surveyed during 2018. Respondents were located in North America (57.4%), Europe (9.3%), Asia Pacific (8.7%), Central/South America (6.4%) and 18.5% declined to specify a location. 53.0% of respondents were female, 36.7% were male, 2.7% identified as non-binary/other and 7.6% declined to answer. 70% of respondents were ages 35+.Chart Title
On Which Select Platforms Have Mobile Users Worldwide Encountered Undesirable Content*? (% of respondents, 2018)Publication Date
April 12, 2019
