Events & Resources
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →Topics
See All Topics →Latest Articles
Explore our Research →The big answers: EMARKETER Daily quiz
Article |
Aug 25, 2025
GLP-1 drugs dominate prescription TV ad spend
Article |
Aug 25, 2025
Better together: The power of retail partnerships
Article |
Aug 25, 2025
Keurig Dr Pepper to buy JDE Peet’s to create a coffee giant
Article |
Aug 25, 2025
Financial media networks offer rich data but struggle to drive purchases
Article |
Aug 25, 2025
Banks need a human touch to attract small businesses
Article |
Aug 25, 2025
JPMorgan claims its first open banking victim: Visa
Article |
Aug 23, 2025
Nearly half of ad-supported TV viewing is streaming
Article |
Aug 22, 2025
Amazon's evolution, investments raise a host of near-future questions
Article |
Aug 22, 2025
How marketers can embrace Gen Alpha’s spending power
Article |
Aug 22, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Already have a subscription?Sign In
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
March 12, 2019
US Internet Users Want More Control Over the Branded Content They Receive than What Marketers Currently Offer, Nov 2018 (% of respondents)
Description
US consumers were asked if they want control over brand communication, such as email frequency and control over the type of content they receive. US retail marketers were asked if they are currently meeting consumer needs when it comes to control over brand communication frequency and content.Methodology
Data is from the March 2019 Alliance Data report titled "The Great Divide: Connecting brands to the real needs of today's consumer." 2,515 US internet users ages 18+ were surveyed online during November 9-19, 2018. Generations are defined by year born: Gen Z (1997-2000), millennials (1981-1996), Gen X (1965-1980) and baby boomers (1946-1964). 200 US retail marketers were also surveyed during November 9-21, 2018.Chart Title
US Internet Users Want More Control Over the Branded Content They Receive than What Marketers Currently Offer, Nov 2018 (% of respondents)Publication Date
March 12, 2019
