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April 12, 2019
US Programmatic Direct Digital Display Ad Spending, 2016-2021 (billions, % change and % of total digital display ad spending*)
Description
This chart details eMarketer's estimates for the amount US advertisers will invest on programmatic direct digital display advertising from 2016 to 2021. Programmatic direct includes social ad spending, preferred deals and programmatic guarantees.Featured In
US Programmatic Ad Spending Forecast 2019Chart Title
US Programmatic Direct Digital Display Ad Spending, 2016-2021 (billions, % change and % of total digital display ad spending*)Publication Date
April 12, 2019
Sources
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