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March 18, 2019

Share of Amazon's Private-Label Products, by Product Category, March 2019 (% of total and number of brands)

Description

Clothing, shoes, & jewelry make up almost half of Amazon's private label products. The other biggest private label categories on Amazon by share are home/kitchen, grocery, and health & household.

Methodology

Data is from the March 2019 Marketplace Pulse report titled "Amazon Private Label Brands." Marketplace Pulse analyzed 23,000 products launched by Amazon under more than 400 different brands as of March 1, 2019.

Featured In

Amazon Prime Day 2019 Consumer Goods Brands Hope to Fend Off Amazon by Investing in D2C

Sources

Marketplace Pulse

Share

Chart Title

Share of Amazon's Private-Label Products, by Product Category, March 2019 (% of total and number of brands)

Publication Date

March 18, 2019

Sources

Marketplace Pulse

Featured In

Amazon Prime Day 2019 Consumer Goods Brands Hope to Fend Off Amazon by Investing in D2C

Topics

Retail Categories Apparel & Accessories Retail Performance Metrics United States

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