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February 21, 2019

Digital Video Ad Performance Metrics in North America: Impression Share, by Device, Q4 2017-Q4 2018 (% of total impressions served by Extreme Reach)

Methodology

Data is from the quarterly Extreme Reach reports titled "Digital Video Benchmarks." Digital video ad impressions were served in North America on the Extreme Reach platform via connected TV, desktop, smartphone (including in-app and web browser) and tablet during each quarter. Impressions were served primarily in the US. Many of Extreme Reach clients are among the Fortune 100 companies. Extreme Reach is a digital video/TV ad server and analytics company.

Featured In

US Subscription Video Landscape 2019 Ad Buyers Usually Pay More Than $20 For Connected TV CPMs Connected TV Ad Inventory Keeps Growing Q1 2019 Digital Video Trends

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Chart Title

Digital Video Ad Performance Metrics in North America: Impression Share, by Device, Q4 2017-Q4 2018 (% of total impressions served by Extreme Reach)

Publication Date

February 21, 2019

Sources

Featured In

US Subscription Video Landscape 2019 Ad Buyers Usually Pay More Than $20 For Connected TV CPMs Connected TV Ad Inventory Keeps Growing Q1 2019 Digital Video Trends

Topics

Impressions Advertising Performance Metrics Video Advertising North America

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