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February 28, 2019
What Do Brand/Agency Professionals Worldwide Believe Is the Biggest Challenge in Influencer Marketing? (% of respondents, Jan 2019)
Description
Most brand/agency professionals worldwide think that the biggest challenge in influencer marketing is measuring ROI.Methodology
Data is from the February 2019 Zine "Influencer Marketing Report: What's Next For Influencer Marketing?" 200 brand/agency members worldwide and 1,000 influencers worldwide were surveyed during December 2018-January 2019. Zine defines influencers as individuals with over 15K followers on at least one channel who engage in branded collaborations. Zine is an influencer software and marketing company.Sources
Chart Title
What Do Brand/Agency Professionals Worldwide Believe Is the Biggest Challenge in Influencer Marketing? (% of respondents, Jan 2019)Publication Date
February 28, 2019