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February 12, 2019
US Industry Professionals* Who Say Brand Safety Is a Serious Problem for Their Marketing Efforts, 2017 & 2018 (% of respondents)
Methodology
Data is from the February 2019 GumGum and Digiday report titled "Time for a check-up: The brand safety crisis one year later." 274 US industry professionals from agencies, brands, online publishers and technology providers were surveyed during October 27-November 25, 2018. GumGum is a digital marketing platform.Featured In
Who Cares About Brand Safety?Chart Title
US Industry Professionals* Who Say Brand Safety Is a Serious Problem for Their Marketing Efforts, 2017 & 2018 (% of respondents)Publication Date
February 12, 2019