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February 1, 2019

Mobile App Install Fraud Share Worldwide, by Type, Q1-Q4 2018 (% of total fraudulent app installs)

Mobile App Install Fraud Share Worldwide, by Type, Q1-Q4 2018 (% of total fraudulent app installs)

Description

Interceptd found that device farms remained the #1 type of mobile app install fraud globally in 2018, though its share decreased each quarter. Bots/emulators and SDK spoofing both saw their share grow, while click spamming, click injection and incent abuse remained steady.
Mobile App Install Fraud Share Worldwide, by Type, Q1-Q4 2018 (% of total fraudulent app installs) | EMARKETER