Events & Resources
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →Topics
See All Topics →Latest Articles
Explore our Research →Search engines reign, but social has standing in Latin America
Article |
Jul 14, 2025
Timing, targeting, and transformation: Inside Every Man Jack’s full-funnel strategy
Article |
Jul 14, 2025
Why commerce media networks have grown so quickly
Article |
Jul 14, 2025
Levi Strauss streamlines product assortment to maximize profits amid uncertainty
Article |
Jul 14, 2025
Google acqui-hires Windsurf to boost AI coding amid tech talent war
Article |
Jul 14, 2025
Powerful but toxic: Why marketers might skip Grok despite AI edge
Article |
Jul 14, 2025
CTAs lead the way in email engagement tactics
Article |
Jul 11, 2025
SNAP cuts in Trump’s “big, beautiful bill” could shake up grocery
Article |
Jul 11, 2025
Marketers stick with TikTok Shop despite its uncertain future
Article |
Jul 11, 2025
Faster drug approvals are possible with global price concessions, FDA chief says
Article |
Jul 11, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Already have a subscription?Sign In
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
February 6, 2019
What Is the Primary Reason that US Retail Marketers Advertise on Amazon? (% of respondents, Dec 2018)
Description
The primary reasons that US retail marketers advertise on Amazon is because of the ad performance and the size of the audience available on Amazon.Methodology
Data is from the February 2019 Nanigans and Advertiser Perceptions report titled "Amazon's Advertising Ascent: What Retail Marketers Really Think." 100 advertising executives at large US retailers were surveyed during November-December 2018. Individuals surveyed reported advertising as their primary job function and held titles of director-level (43%) and VP-level or above (57%). All retailers surveyed generate annual online sales of $100-$200 million (60%) or $200 million+ (40%). Of the 100 surveyed, 86 indicated that they have advertised with Amazon.Chart Title
What Is the Primary Reason that US Retail Marketers Advertise on Amazon? (% of respondents, Dec 2018)Publication Date
February 6, 2019
