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February 7, 2019

Significant Programmatic Advertising Challenges According to UK Digital Media Professionals, Dec 2018 (% of respondents)

Methodology

Data is from the February 2019 Integral Ad Science (IAS) report titled "UK Industry Pulse: Advertising trends, technologies, and priorities that will shape the UK industry in 2019." 153 UK digital media professionals were surveyed online during November 14-December 14, 2018. Respondents were from the IAS database and promoted via IAS social media channels to gain additional non-database responses. 34.8% of respondents represented agencies, 26.8% publishers and 10.9% advertisers.

Featured In

UK Programmatic Digital Display Ad Spending Why GDPR Didn’t Inhibit Programmatic Growth in the UK as Anticipated

Sources

Integral Ad Science

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Chart Title

Significant Programmatic Advertising Challenges According to UK Digital Media Professionals, Dec 2018 (% of respondents)

Publication Date

February 7, 2019

Sources

Integral Ad Science

Featured In

UK Programmatic Digital Display Ad Spending Why GDPR Didn’t Inhibit Programmatic Growth in the UK as Anticipated

Topics

Targeting

Programmatic Advertising United Kingdom

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