Newsletter sign-up

Does my company subscribe?

Contact Sales:1-800-405-0844

Products

See All Solutions →

By Product EMARKETER PRO+Analyst Access Program

By Use Case Determine Market Sizing Develop Strategies Allocate Budget Benchmark Performance Win New Business Develop Go-to-Market Strategy Stay Informed Thought Leadership See All Use Cases →

Advertising & Sponsorship

Boost your brand and generate demand with media programs.

Events & Resources

Learning Center

Read through guides, explore resource hubs, and sample our coverage.

Register for an upcoming webinar and track which industry events our analysts attend.

Listen to our podcast, Behind the Numbers for the latest news and insights.

Latest Articles

Explore our Research →

About

Learn more about our mission and how EMARKETER came to be.

Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Join the Team →

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

Already have a subscription?

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

January 3, 2019

How Excited Are US Internet Users About the Potential Applications of 5G? (% of respondents, Dec 2018)

Note

Respondents were asked, "How excited are you about each of the following 5G use cases?"

Methodology

Data is from the January 2019 HarrisX and T-Mobile report titled "5G Consumer Index." 5,009 US respondents ages 18+ were surveyed online between December 7-12, 2018. The sampling margin of error is +/-1.38 percentage points. Sample counts reflect weighted data.

Featured In

Podcast | It's a Mobile World After All Getting Ready for 5G

Sources

Share

Chart Title

How Excited Are US Internet Users About the Potential Applications of 5G? (% of respondents, Dec 2018)

Publication Date

January 3, 2019

Sources

Featured In

Podcast | It's a Mobile World After All Getting Ready for 5G

Topics

Mobile Carriers Internet of Things (IoT)Augmented & Virtual Reality United States

Daily News

Social platforms and streamers battle for the living room

Social platforms and streamers battle for the living room

YouTube wins the AI chatbot referral game

YouTube wins the AI chatbot referral game

Prime Day, prolonged: How consumers shopped Amazon Prime Day 2025

Prime Day, prolonged: How consumers shopped Amazon Prime Day 2025

Loyalty on the line: How price increases are reshaping consumer choice

Loyalty on the line: How price increases are reshaping consumer choice

Brands prioritizing engagement, loyalty in influencer marketing

Brands prioritizing engagement, loyalty in influencer marketing

Consumers turn to retail therapy—and Labubu—to cope with uncertainty

Consumers turn to retail therapy—and Labubu—to cope with uncertainty

Competitive conquesting gains ground among RMNs

Competitive conquesting gains ground among RMNs

Nano-influencers earn impressive impression, engagement rates

Nano-influencers earn impressive impression, engagement rates

Younger generations concerned most with cost of living

Younger generations concerned most with cost of living

Consumers unwilling to pay for AI features

Consumers unwilling to pay for AI features

Parents prioritize value, convenience during back-to-school shopping

Parents prioritize value, convenience during back-to-school shopping

The Unofficial Most Interesting Retailers List (July 2025) | Reimagining Retail

The Unofficial Most Interesting Retailers List (July 2025) | Reimagining Retail

Kraft Heinz and Unilever turn up marketing muscle amid sales pressures

Kraft Heinz and Unilever turn up marketing muscle amid sales pressures

OpenAI’s upcoming GPT-5 unifies models, widens ChatGPT's lead

OpenAI’s upcoming GPT-5 unifies models, widens ChatGPT's lead

Citi’s Strata Elite enters the arena to compete with Chase’s Sapphire Reserve, Amex’s Platinum

Citi’s Strata Elite enters the arena to compete with Chase’s Sapphire Reserve, Amex’s Platinum

Latest Reports

H1 Digital Ad Spending Forecast and Trends

H1 Digital Ad Spending Forecast and Trends

Brazil Ad Spending Benchmarks: 2025

Brazil Ad Spending Benchmarks: 2025

Community Bank and Credit Union Trends 2025

Community Bank and Credit Union Trends 2025

Holiday Shopping 2025

Holiday Shopping 2025

US Social Ad Spending vs. Time Spent 2025

US Social Ad Spending vs. Time Spent 2025

Asia-Pacific Time Spent With Media 2025

Asia-Pacific Time Spent With Media 2025

Top Trends to Watch in 2025: Midyear Update

Top Trends to Watch in 2025: Midyear Update

B2B Social Media 2025

B2B Social Media 2025

The YouTube Advertising Opportunity

The YouTube Advertising Opportunity

GenAI User Forecast 2025

GenAI User Forecast 2025

Payments and Digital Commerce Platforms Forecast 2025

Payments and Digital Commerce Platforms Forecast 2025

Tech Trends H1 2025

Tech Trends H1 2025

Infopack: Pets 2025

Infopack: Pets 2025

Retail Media Search Ad Spending Forecast and Trends 2025

Retail Media Search Ad Spending Forecast and Trends 2025

Social Video 2025

Social Video 2025

Popular on EMARKETER

5 Key Questions on the Future of Facebook, Instagram, WhatsApp, and Meta AI

5 Key Questions on the Future of Facebook, Instagram, WhatsApp, and Meta AI

Spotify’s ad business lags despite user growth

Spotify’s ad business lags despite user growth

Linear maintains dominance in ad impressions over CTV

Linear maintains dominance in ad impressions over CTV

WPP Media and Criteo partner to spearhead CTV’s evolution

WPP Media and Criteo partner to spearhead CTV’s evolution

Amazon–Google rivalry heats up as Amazon reins in AI agents and drops Google Shopping ads

Amazon–Google rivalry heats up as Amazon reins in AI agents and drops Google Shopping ads

Social platforms and streamers battle for the living room

Social platforms and streamers battle for the living room

YouTube wins the AI chatbot referral game

YouTube wins the AI chatbot referral game

Amazon’s ad business gains are dwarfed by tariffs, AI spending

Amazon’s ad business gains are dwarfed by tariffs, AI spending

TikTok ban will be upheld if sale isn’t reached by September

TikTok ban will be upheld if sale isn’t reached by September

Influencer marketing continues its upward trend after Unilever’s creator push

Influencer marketing continues its upward trend after Unilever’s creator push

Prime Day, prolonged: How consumers shopped Amazon Prime Day 2025

Prime Day, prolonged: How consumers shopped Amazon Prime Day 2025

US Social Ad Spending vs. Time Spent 2025

US Social Ad Spending vs. Time Spent 2025

Publicis snags PayPal’s global media account as advertisers seek integrated partnerships

Publicis snags PayPal’s global media account as advertisers seek integrated partnerships

Fandom deepens Gen Z targeting with new data tools

Fandom deepens Gen Z targeting with new data tools

Four insights from Astronomer’s viral scandal comeback

Four insights from Astronomer’s viral scandal comeback

"Behind the Numbers" Podcast

Is Netflix the Future of Living Room Entertainment? “Not So Fast,” Says YouTube | Behind the Numbers

Is Netflix the Future of Living Room Entertainment? “Not So Fast,” Says YouTube | Behind the Numbers

The Unofficial Most Interesting Retailers List (July 2025) | Reimagining Retail

The Unofficial Most Interesting Retailers List (July 2025) | Reimagining Retail

The Missing Link in Omnichannel: How Authentic Brand Storytelling Drives Real Connection | Behind ...

Retail Media and Social are Changing Search Marketing | Behind the Numbers

Retail Media and Social are Changing Search Marketing | Behind the Numbers

Amazon Prime Day 2025 Explained: Trends, Analysis and Insights from the 4-Day Event | Reimagining Retail

Amazon Prime Day 2025 Explained: Trends, Analysis and Insights from the 4-Day Event | Reimagining ...

TikTok and Instagram’s Push Into Living Rooms | Behind the Numbers

TikTok and Instagram’s Push Into Living Rooms | Behind the Numbers

Consumers Seek More Tactile Shopping Experiences | Behind the Numbers

Consumers Seek More Tactile Shopping Experiences | Behind the Numbers

2025 Predictions Re-evaluated, Plus a Few New Ones | Reimagining Retail

2025 Predictions Re-evaluated, Plus a Few New Ones | Reimagining Retail

The Rise of Weight Loss Drugs: How They're Changing Bodies, Health, and Industry | Behind the Numbers

The Rise of Weight Loss Drugs: How They're Changing Bodies, Health, and Industry | Behind the ...

AI Made Simple: How to Make AI Approachable and Avoid Costly Mistakes with Kathleen Perley of Rice University | Behind the Numbers

AI Made Simple: How to Make AI Approachable and Avoid Costly Mistakes with Kathleen Perley of Rice ...

Standing Out in the Men's Grooming Market with Every Man Jack | Reimagining Retail

Standing Out in the Men's Grooming Market with Every Man Jack | Reimagining Retail

AI is Turning Bank Marketing Upside Down: What It Will Disrupt First, Second, and Then Third | The Banking & Payments Show

AI is Turning Bank Marketing Upside Down: What It Will Disrupt First, Second, and Then Third | The ...

AI Ads for $2K? Meta, Kalshi, and a Reimagined Ad World | Behind the Numbers

AI Ads for $2K? Meta, Kalshi, and a Reimagined Ad World | Behind the Numbers

AGI Is Coming: How It Will Change Everything—and When | Behind the Numbers

AGI Is Coming: How It Will Change Everything—and When | Behind the Numbers

What Makes Walmart Unstoppable? The Retail Empire Reinventing Itself | Reimagining Retail

What Makes Walmart Unstoppable? The Retail Empire Reinventing Itself | Reimagining Retail

Trending in United States

5 Key Questions on the Future of Facebook, Instagram, WhatsApp, and Meta AI

5 Key Questions on the Future of Facebook, Instagram, WhatsApp, and Meta AI

Spotify’s ad business lags despite user growth

Spotify’s ad business lags despite user growth

Linear maintains dominance in ad impressions over CTV

Linear maintains dominance in ad impressions over CTV

WPP Media and Criteo partner to spearhead CTV’s evolution

WPP Media and Criteo partner to spearhead CTV’s evolution

Streaming wins in ad-supported viewing time, but linear remains critical

Streaming wins in ad-supported viewing time, but linear remains critical

Social platforms and streamers battle for the living room

Social platforms and streamers battle for the living room

YouTube wins the AI chatbot referral game

YouTube wins the AI chatbot referral game

Amazon–Google rivalry heats up as Amazon reins in AI agents and drops Google Shopping ads

Amazon–Google rivalry heats up as Amazon reins in AI agents and drops Google Shopping ads

Prime Day, prolonged: How consumers shopped Amazon Prime Day 2025

Prime Day, prolonged: How consumers shopped Amazon Prime Day 2025

Amazon’s ad business gains are dwarfed by tariffs, AI spending

Amazon’s ad business gains are dwarfed by tariffs, AI spending

TikTok ban will be upheld if sale isn’t reached by September

TikTok ban will be upheld if sale isn’t reached by September

Influencer marketing continues its upward trend after Unilever’s creator push

Influencer marketing continues its upward trend after Unilever’s creator push

US Social Ad Spending vs. Time Spent 2025

US Social Ad Spending vs. Time Spent 2025

Fandom deepens Gen Z targeting with new data tools

Fandom deepens Gen Z targeting with new data tools

Holiday Shopping 2025

Holiday Shopping 2025