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November 19, 2018
What Do Client-Side Marketers Worldwide Want From Their Agency Partners and Why Do They Terminate Them? (% of respondents, Q3 2018)
Methodology
Data is from the December 2018 SoDA "2019 Global Digital Outlook Study & Report" in partnership with Forrester Research. 238 agency executives and 166 client-side marketers worldwide were surveyed online during Q3 2018. Agency-side respondents (n=238) are from consultancy (17%), digital agency (31%), integrated agency (30%), production company (8%), product design studio (9%) or other (5%) with agency revenues of less than $10 million (44%), $10-$25 million (18%), $25-$100 million (19%), greater than $100 million (11%) or other (9%) in a job role of director/practice lead (37%), founder/partner/MD (39%), VP/SVP/EVP (14%) or other (11%). Client-side respondents (n=166) are from companies with a marketing focus of B2B (32%), B2C (41%) or both (28%) with a marketing budget of less than $10 million (17%), $10-$50 million (18%), $50-$100 million (25%), $100-$500 million (20%) or greater than $500 million (19%) in a job role of C-level executive (52%), marketing executive (19%), product/design Executive (7%), technology executive (17%) or other (5%).Chart Title
What Do Client-Side Marketers Worldwide Want From Their Agency Partners and Why Do They Terminate Them? (% of respondents, Q3 2018)Publication Date
November 19, 2018
