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December 13, 2018

How Do Marketers Worldwide Feel About Their Organization's Approach to Personalization and Privacy? (% of respondents, Sep 2018)

Note

Data was provided to eMarketer by Salesforce.

Methodology

Data is from the December 2018 Salesforce report titled "State of Marketing: Fifth Edition." 4,101 marketing leaders worldwide were surveyed during August 13-September 23, 2018. Respondents were based in Australia, Belgium, Brazil, Canada, France, Germany, Hong Kong, India, Ireland, Japan, Mexico, the Netherlands, New Zealand, the Nordics (Denmark, Finland, Norway and Sweden), Singapore, UK and US. Respondents were from B2B and B2C companies and were segmented into high-performing, moderate-performing or underperforming groups.

Featured In

Do People Actually Want Personalized Ads?Xaxis CEO: Data Privacy Concerns Driving In-Housing Activity for Some AdvertisersGetting Smart About Artificial Intelligence

Sources

Salesforce

Chart Title

How Do Marketers Worldwide Feel About Their Organization's Approach to Personalization and Privacy? (% of respondents, Sep 2018)

Publication Date

December 13, 2018

Sources

Salesforce

Featured In

Do People Actually Want Personalized Ads?Xaxis CEO: Data Privacy Concerns Driving In-Housing Activity for Some AdvertisersGetting Smart About Artificial Intelligence
Topics
Consumer Privacy & SecurityPersonalization
Worldwide

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