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November 12, 2018

What Is the Preferred Method of US Millennials for Making a Significant* Purchase? (% of respondents, Sep 2018)

Note

Data was provided to eMarketer by Roth Capital Partners (ROTH).

Methodology

Data is from the November 2018 Roth Capital Partners (ROTH) "2018-2019 Millennial Survey" conducted by MFour Mobile Research. 2,500 US internet users ages 18-38 were surveyed online in September 2018. Roth Capital Partners (ROTH) is an investment bank.

Featured In

Five Things Retailers Should Know About Millennial Shoppers US Millennials 2019 More Millennials Buy Online, but In-Store Still Plays Role in Path to Purchase

Sources

Roth Capital Partners (ROTH)

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Chart Title

What Is the Preferred Method of US Millennials for Making a Significant* Purchase? (% of respondents, Sep 2018)

Publication Date

November 12, 2018

Sources

Roth Capital Partners (ROTH)

Featured In

Five Things Retailers Should Know About Millennial Shoppers US Millennials 2019 More Millennials Buy Online, but In-Store Still Plays Role in Path to Purchase

Topics

Digital Shoppers & Buyers Millennials In-Store Shoppers & Buyers United States

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