Events & Resources
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →Topics
See All Topics →Latest Articles
Explore our Research →Search engines reign, but social has standing in Latin America
Article |
Jul 14, 2025
Timing, targeting, and transformation: Inside Every Man Jack’s full-funnel strategy
Article |
Jul 14, 2025
Why commerce media networks have grown so quickly
Article |
Jul 14, 2025
Levi Strauss streamlines product assortment to maximize profits amid uncertainty
Article |
Jul 14, 2025
Google acqui-hires Windsurf to boost AI coding amid tech talent war
Article |
Jul 14, 2025
Powerful but toxic: Why marketers might skip Grok despite AI edge
Article |
Jul 14, 2025
CTAs lead the way in email engagement tactics
Article |
Jul 11, 2025
SNAP cuts in Trump’s “big, beautiful bill” could shake up grocery
Article |
Jul 11, 2025
Marketers stick with TikTok Shop despite its uncertain future
Article |
Jul 11, 2025
Faster drug approvals are possible with global price concessions, FDA chief says
Article |
Jul 11, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Already have a subscription?Sign In
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
September 1, 2018
US Mobile Video Ad Spending, 2018-2022 (billions and % change)
Note
Video includes instream video ads such as those appearing before, during or after digital video content in a video player (pre-roll, mid-roll, post-roll video ads) and video overlays; includes social network instream video advertising in platforms such as Facebook Watch and Snapchat Shows; includes ... outstream video ads such as native, in-feed (including video ads in Facebook's News Feed and Twitter's Promoted Tweets), in-article, in-banner and interstitial video ads and digital audio ads; includes nonvideo content which feature various levels of interaction (including scrolling, expanding or clicking within the ad) such as splash screens, pop-up and pop-under ads, daughter windows, interstitials and superstitials and digital audio ads; appears on mobile phones and for all formats mentioned. Data for 2008-2016 excludes instream video ads. For more of eMarketer's forecasts on this topic, <a href="https://prolink.emarketer.com/forecasts/584b26021403070290f93a57/5aa82009ceca0e0e708c9ec4">click here.</a>More
Methodology
Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.Chart Title
US Mobile Video Ad Spending, 2018-2022 (billions and % change)Publication Date
September 1, 2018
