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Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

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July 26, 2018

What Types of Offers Would Prompt US Mobile Users to Watch a Rewarded Video Ad? (% of respondents, by ad length, June 2018)

Note

Data was provided to eMarketer by OpenX.

Methodology

Data is from the July 2018 OpenX report titled "The Consumer Engagement Crossroads" in coordination with Mobile Marketing Association (MMA) and MediaMath. 100 US marketing professionals were surveyed during June 13-26, 2018.

Featured In

Where Are We At with Rewarded Video?Mobile Video Advertising 2019

Sources

Mobile Marketing Association (MMA)
OpenX
MediaMath

Chart Title

What Types of Offers Would Prompt US Mobile Users to Watch a Rewarded Video Ad? (% of respondents, by ad length, June 2018)

Publication Date

July 26, 2018

Sources

Mobile Marketing Association (MMA)
OpenX
MediaMath

Featured In

Where Are We At with Rewarded Video?Mobile Video Advertising 2019
Topics
Video AdvertisingUnited States