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July 26, 2018
What Types of Offers Would Prompt US Mobile Users to Watch a Rewarded Video Ad? (% of respondents, by ad length, June 2018)
Note
Data was provided to eMarketer by OpenX.
Methodology
Data is from the July 2018 OpenX report titled "The Consumer Engagement Crossroads" in coordination with Mobile Marketing Association (MMA) and MediaMath. 100 US marketing professionals were surveyed during June 13-26, 2018.