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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
November 8, 2018
Main Barrier in Changing How Companies Worldwide Currently Evaluate Digital Media Spending, Oct 2018 (% of respondents)
Description
A global survey of marketers asked about the main barriers their companies face in changing how they evaluate digital media spending: satisfaction with current metrics, limited budget/resources, existing metrics that are embedded with external partners or internally, lack of better alternatives, ... responsibility resting elsewhere within the organization, lack of buy-in from leadership.More
Note
Data was provided to eMarketer by Xaxis.Methodology
Data is from the October 2018 Xaxis "2018 Outcomes-Driven Media Survey." 4,798 senior digital marketing managers worldwide were surveyed online during September 14-October 4, 2018 by Censuswide. Respondents were from Argentina, Australia, Canada, China, Denmark, Germany, India, Italy, Mexico, Norway, Poland, Singapore, Spain, Sweden, UK and US. Xaxis is a programmatic media and technology company.Sources
Chart Title
Main Barrier in Changing How Companies Worldwide Currently Evaluate Digital Media Spending, Oct 2018 (% of respondents)Publication Date
November 8, 2018
