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October 2, 2018
How Do US Holiday Shoppers Use Their Smartphone or Wearable Device to Shop Digitally vs. In-Store? (% of respondents, July 2018)
Methodology
Data is from the October 2018 PwC "Holiday Outlook 2018." 2,372 US internet users ages 17+ who plan to shop for the 2018 holiday season were surveyed online during July 5-26, 2018. The survey respondent population demographically represents that of the US population based on US Census Bureau standards.Sources
Chart Title
How Do US Holiday Shoppers Use Their Smartphone or Wearable Device to Shop Digitally vs. In-Store? (% of respondents, July 2018)Publication Date
October 2, 2018