Newsletter sign-up

Does my company subscribe?

Contact Sales:1-800-405-0844

Products

See All Solutions →

By Product EMARKETER PRO+Analyst Access Program

By Use Case Determine Market Sizing Develop Strategies Allocate Budget Benchmark Performance Win New Business Develop Go-to-Market Strategy Stay Informed Thought Leadership See All Use Cases →

Advertising & Sponsorship

Boost your brand and generate demand with media programs.

Events & Resources

Learning Center

Read through guides, explore resource hubs, and sample our coverage.

Register for an upcoming webinar and track which industry events our analysts attend.

Listen to our podcast, Behind the Numbers for the latest news and insights.

Latest Articles

Explore our Research →

About

Learn more about our mission and how EMARKETER came to be.

Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Join the Team →

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

Already have a subscription?

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

September 26, 2018

What Factors Are Limiting the Success of US Advertising Decision-Makers' TV Ad Campaigns? July 2018 (% of respondents)

Description

This chart shows factors that are limiting the success of US advertising decision makers in their TV ad campaigns. Responses include consumers have too many channels to choose from, difficulty in breaking through the ad clutter and cord cutters making the audience hard to reach, among others.

Note

Data was provided to eMarketer by Viant.

Methodology

Data is from the September 2018 Viant report titled "TV Viewability: In the Age of the Distracted Viewer" conducted by Censuswide. 500 US advertising decision-makers were surveyed during July 5-9, 2018. Viant is an advertising technology company.

Featured In

Are Second Screens Distracting TV Viewers?

Sources

Share

Chart Title

What Factors Are Limiting the Success of US Advertising Decision-Makers' TV Ad Campaigns? July 2018 (% of respondents)

Publication Date

September 26, 2018

Sources

Featured In

Are Second Screens Distracting TV Viewers?

Topics

TV Advertising United States

Daily News

How CTV is revolutionizing audience targeting for local advertisers

How CTV is revolutionizing audience targeting for local advertisers

Marketers tune into podcasts amid a noisy ad landscape

Marketers tune into podcasts amid a noisy ad landscape

Humor and music are the way to get Gen Z’s attention

Humor and music are the way to get Gen Z’s attention

OpenAI’s GPT-5 rollout proves product marketing still matters

OpenAI’s GPT-5 rollout proves product marketing still matters

Data analysis slows down marketing teams

Data analysis slows down marketing teams

Privacy concerns cloud AI enthusiasm among C-suite executives

Privacy concerns cloud AI enthusiasm among C-suite executives

Retail media’s search dominance is growing—but AI may rewrite the rules

Retail media’s search dominance is growing—but AI may rewrite the rules

Private labels go mainstream in everyday essentials

Private labels go mainstream in everyday essentials

Retention rate most important to A/B testers

Retention rate most important to A/B testers

The price of a dupe: Lost loyalty and legal battles

The price of a dupe: Lost loyalty and legal battles

Retailers must prioritize digital to capture August’s back-to-school shoppers

Retailers must prioritize digital to capture August’s back-to-school shoppers

Google’s AI Overviews Turned One: Is It Already Game Over for AI Search Competitors? | Behind the Numbers

Google’s AI Overviews Turned One: Is It Already Game Over for AI Search Competitors? | Behind the ...

E.l.f. Beauty and Image Skincare are chasing a social commerce glow-up

E.l.f. Beauty and Image Skincare are chasing a social commerce glow-up

Meta’s Big Bets: Superintelligence, Gen Z on Instagram, and WhatsApp’s Ad Goldmine | Behind the Numbers

Meta’s Big Bets: Superintelligence, Gen Z on Instagram, and WhatsApp’s Ad Goldmine | Behind the ...

Retail’s New Calendar: How Summerween and Christmas in July Are Changing Shopping | Reimagining Retail

Retail’s New Calendar: How Summerween and Christmas in July Are Changing Shopping | Reimagining ...

Latest Reports

Infopack: Indonesia Commerce Landscape 2025

Infopack: Indonesia Commerce Landscape 2025

5 Overlooked Digital Ad Opportunities

5 Overlooked Digital Ad Opportunities

Creator Economy Explainer 2025

Creator Economy Explainer 2025

Unlocking Data and AI’s Promise in Banking

Unlocking Data and AI’s Promise in Banking

Europe Digital Ad Spending 2025

Europe Digital Ad Spending 2025

Mexico Ad Spending Benchmarks: 2025

Mexico Ad Spending Benchmarks: 2025

Commerce Intermediaries Ad Spending Forecast 2025

Commerce Intermediaries Ad Spending Forecast 2025

US Social Media Users by Generation 2025

US Social Media Users by Generation 2025

Infopack: Spain 2025

Infopack: Spain 2025

US Social Network Ad Spending Forecast H1 2025

US Social Network Ad Spending Forecast H1 2025

H1 Digital Ad Spending Forecast and Trends

H1 Digital Ad Spending Forecast and Trends

Brazil Ad Spending Benchmarks: 2025

Brazil Ad Spending Benchmarks: 2025

Community Bank and Credit Union Trends 2025

Community Bank and Credit Union Trends 2025

Holiday Shopping 2025

Holiday Shopping 2025

Canada Ecommerce Forecast 2025

Canada Ecommerce Forecast 2025

Popular on EMARKETER

Podcast ads prove most powerful at driving action over other mediums

Podcast ads prove most powerful at driving action over other mediums

Disney plans streaming, sports shakeup after mixed quarter

Disney plans streaming, sports shakeup after mixed quarter

Pinterest’s Q2 success fueled by genAI, shopping tools, and international growth

Pinterest’s Q2 success fueled by genAI, shopping tools, and international growth

Google denies that AI Overviews harm referral traffic, but data says otherwise

Google denies that AI Overviews harm referral traffic, but data says otherwise

How CTV is revolutionizing audience targeting for local advertisers

How CTV is revolutionizing audience targeting for local advertisers

Marketers tune into podcasts amid a noisy ad landscape

Marketers tune into podcasts amid a noisy ad landscape

WPP profits plummet 71% in H1 while revenues shrink

WPP profits plummet 71% in H1 while revenues shrink

Digital convenience drives Gen Z’s spending and wellness choices

Digital convenience drives Gen Z’s spending and wellness choices

Humor and music are the way to get Gen Z’s attention

Humor and music are the way to get Gen Z’s attention

Snapchat shows attention wins in its latest ad push

Snapchat shows attention wins in its latest ad push

Meta tightens its protocols to address scam ads

Meta tightens its protocols to address scam ads

OpenAI’s GPT-5 rollout proves product marketing still matters

OpenAI’s GPT-5 rollout proves product marketing still matters

Data analysis slows down marketing teams

Data analysis slows down marketing teams

Google hit with anticompetitive conduct lawsuit—again

Google hit with anticompetitive conduct lawsuit—again

Canadian boycotts gain steam as anti-US sentiment grows

Canadian boycotts gain steam as anti-US sentiment grows

"Behind the Numbers" Podcast

Why It Will be Hard for FMN's to Play the Same Game as Other Commerce Media Folks | The Banking & Payments Show

Why It Will be Hard for FMN's to Play the Same Game as Other Commerce Media Folks | The ...

Google’s AI Overviews Turned One: Is It Already Game Over for AI Search Competitors? | Behind the Numbers

Google’s AI Overviews Turned One: Is It Already Game Over for AI Search Competitors? | Behind the ...

Retail’s New Calendar: How Summerween and Christmas in July Are Changing Shopping | Reimagining Retail

Retail’s New Calendar: How Summerween and Christmas in July Are Changing Shopping | Reimagining ...

X After Yaccarino: What Her Exit Tells Us About the Road Ahead | Behind the Numbers

X After Yaccarino: What Her Exit Tells Us About the Road Ahead | Behind the Numbers

Is Netflix the Future of Living Room Entertainment? “Not So Fast,” Says YouTube | Behind the Numbers

Is Netflix the Future of Living Room Entertainment? “Not So Fast,” Says YouTube | Behind the Numbers

The Unofficial Most Interesting Retailers List (July 2025) | Reimagining Retail

The Unofficial Most Interesting Retailers List (July 2025) | Reimagining Retail

The Missing Link in Omnichannel: How Authentic Brand Storytelling Drives Real Connection | Behind ...

Retail Media and Social are Changing Search Marketing | Behind the Numbers

Retail Media and Social are Changing Search Marketing | Behind the Numbers

Amazon Prime Day 2025 Explained: Trends, Analysis and Insights from the 4-Day Event | Reimagining Retail

Amazon Prime Day 2025 Explained: Trends, Analysis and Insights from the 4-Day Event | Reimagining ...

TikTok and Instagram’s Push Into Living Rooms | Behind the Numbers

TikTok and Instagram’s Push Into Living Rooms | Behind the Numbers

Consumers Seek More Tactile Shopping Experiences | Behind the Numbers

Consumers Seek More Tactile Shopping Experiences | Behind the Numbers

2025 Predictions Re-evaluated, Plus a Few New Ones | Reimagining Retail

2025 Predictions Re-evaluated, Plus a Few New Ones | Reimagining Retail

The Rise of Weight Loss Drugs: How They're Changing Bodies, Health, and Industry | Behind the Numbers

The Rise of Weight Loss Drugs: How They're Changing Bodies, Health, and Industry | Behind the ...

AI Made Simple: How to Make AI Approachable and Avoid Costly Mistakes with Kathleen Perley of Rice University | Behind the Numbers

AI Made Simple: How to Make AI Approachable and Avoid Costly Mistakes with Kathleen Perley of Rice ...

Standing Out in the Men's Grooming Market with Every Man Jack | Reimagining Retail

Standing Out in the Men's Grooming Market with Every Man Jack | Reimagining Retail

Trending in United States

Podcast ads prove most powerful at driving action over other mediums

Podcast ads prove most powerful at driving action over other mediums

Disney plans streaming, sports shakeup after mixed quarter

Disney plans streaming, sports shakeup after mixed quarter

Pinterest’s Q2 success fueled by genAI, shopping tools, and international growth

Pinterest’s Q2 success fueled by genAI, shopping tools, and international growth

OpenAI’s GPT-5 rollout proves product marketing still matters

OpenAI’s GPT-5 rollout proves product marketing still matters

How CTV is revolutionizing audience targeting for local advertisers

How CTV is revolutionizing audience targeting for local advertisers

Google denies that AI Overviews harm referral traffic, but data says otherwise

Google denies that AI Overviews harm referral traffic, but data says otherwise

WPP profits plummet 71% in H1 while revenues shrink

WPP profits plummet 71% in H1 while revenues shrink

Marketers tune into podcasts amid a noisy ad landscape

Marketers tune into podcasts amid a noisy ad landscape

Digital convenience drives Gen Z’s spending and wellness choices

Digital convenience drives Gen Z’s spending and wellness choices

Meta tightens its protocols to address scam ads

Meta tightens its protocols to address scam ads

Snapchat shows attention wins in its latest ad push

Snapchat shows attention wins in its latest ad push

Humor and music are the way to get Gen Z’s attention

Humor and music are the way to get Gen Z’s attention

Google looks for wide release of ads in AI Mode—but advertiser concerns linger

Google looks for wide release of ads in AI Mode—but advertiser concerns linger

LiveRamp grows 11% YoY on the back of commerce media, Netflix deals

LiveRamp grows 11% YoY on the back of commerce media, Netflix deals

Data analysis slows down marketing teams

Data analysis slows down marketing teams