Events & Resources
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →Topics
See All Topics →Latest Articles
Explore our Research →Streaming surpasses broadcast and cable for Black audiences
Article |
Sep 4, 2025
Retailers bet on Meta’s AI-powered ad suite
Article |
Sep 3, 2025
Anthropic’s $13B war chest cements independence
Article |
Sep 3, 2025
U.S. Bancorp dives back into crypto after SEC rollback
Article |
Sep 3, 2025
Controversial Sydney Sweeney campaign helped American Eagle get back on track
Article |
Sep 3, 2025
Most TV viewers hit pause for over a minute
Article |
Sep 2, 2025
Scented billboards, trending trucks, and a sporting goods studio: August’s most interesting retailers
Article |
Sep 2, 2025
Kraft Heinz plans to split into two companies
Article |
Sep 2, 2025
Commerce media evolves as AI, offsite, and new verticals reshape the landscape
Article |
Sep 2, 2025
Banks’ NFL ads outperformed their other ads across platforms
Article |
Sep 2, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Already have a subscription?Sign In
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
September 4, 2018
Would US Millennial Digital Buyers Be More Likely to Make Another Digital Purchase from a Retailer if They Received a Free Giveaway*? May 2018 (% of respondents, by age)
Note
Respondents were asked, "If you ordered a product online and it came with a free giveaway in the package (sticker, magnet, samples, coupon for next order, etc.), would you be more likely to purchase from that retailer again?"Methodology
Data is from the September 2018 Dotcom Distribution "Great(er) Expectations: The Rapid Evolution of Consumer Demands in eCommerce - 2018 eCommerce Study." 1,420 US internet users ages 18+ were surveyed online in May 2018. 96.3% of the respondents had made a digital purchase from at least one digital retailer in the past 12 months. Respondents were female (57.1%), male (41.6%) and prefer not to identify/other (1.3%). Respondents identified their ages as 18-21 (4.7%), 22-37 (30%), 38-53 (24%), 54-72 (32.5%) and 73+ (8.9%). Dotcom Distribution is an ecommerce fulfillment company.Chart Title
Would US Millennial Digital Buyers Be More Likely to Make Another Digital Purchase from a Retailer if They Received a Free Giveaway*? May 2018 (% of respondents, by age)Publication Date
September 4, 2018
