Already have a subscription?Sign In
Log in to see the full chart
Log in or register for a free account to get full, unrestricted access to this chart
Log in to see the full chart
August 8, 2018
How Long Do US Marketers Consider Data to Be Reliable for Use in Their Ad Campaigns? April 2018 (% of respondents)
Description
According to an April 2018 survey, 48% of US marketers consider data to be reliable for use in ad campaigns for 1-2 years. 22% consider this advertising data reliable for less than 1 year. 21% consider it reliable for 2-4 years. Only 10% trust it after 4 years.Note
Data was provided to eMarketer by LoopMe.Methodology
Data is from the August 2018 LoopMe and Sapio Research report titled "LoopMe Research Findings – USA." 200 US marketers with some responsibility for mobile advertising from various industries were surveyed during April 10-20, 2018. Respondents were from companies in the automotive (9%), financial (45%), FMCG (11%), retail (24%) and travel (12%) industries with number of employees of fewer than 100 (23%), 100-250 (15%), 250-500 (25%), 500-1,000 (19%) and 1,000+ (20%) and annual gross revenues of $500,000-$1 million (15%), $1.1-$5.0 million (24%), $5.1-$20.0 million (21%), $20.1-$50.0 million (10%), $50.1-$100.0 million (11%), $101-$500 million (9%) and $500+ million (11%). Respondents identified their job level as C-level (10%), director (27%), manager (50%) or VP/SVP (14%). LoopMe is a mobile video platform.Chart Title
How Long Do US Marketers Consider Data to Be Reliable for Use in Their Ad Campaigns? April 2018 (% of respondents)Publication Date
August 8, 2018