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Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

July 26, 2018

Top 5 Product Categories Purchased by US Amazon Buyers on Amazon Prime Day, Ranked by Spending Share, 2017 & 2018 (% of total)

Top 5 Product Categories Purchased by US Amazon Buyers on Amazon Prime Day, Ranked by Spending Share, 2017 & 2018 (% of total)

Description

Electronics is the top product category purchased by US Amazon buyers on Amazon Prime Day at over 30% of total spending in 2018, an increase from less than 20% in 2017. The following top product categories are home & garden, health & beauty, household, and toys.