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March 1, 2018
Mobile Ad Spending in Canada, 2016-2020 (billions of C$ and % change)
Description
This forecast details the amount of Canadian dollars spent on mobile advertising in Canada.Note
eMarketer benchmarks its Canada digital and mobile ad spending projections against the IAB Canada for which the last full year measured was 2016. Mobile ad spending includes SMS, MMS and P2P messaging-based advertising. For more of eMarketer's forecasts on this topic, <a ... href="https://prolink.emarketer.com/forecasts/58e7f916dc3d370d90af572b/585191870626310a2c1866ce">click here.</a>Methodology
Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.Chart Title
Mobile Ad Spending in Canada, 2016-2020 (billions of C$ and % change)Publication Date
March 1, 2018