Events & Resources
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →Topics
See All Topics →Latest Articles
Explore our Research →Search engines reign, but social has standing in Latin America
Article |
Jul 14, 2025
Timing, targeting, and transformation: Inside Every Man Jack’s full-funnel strategy
Article |
Jul 14, 2025
Why commerce media networks have grown so quickly
Article |
Jul 14, 2025
Levi Strauss streamlines product assortment to maximize profits amid uncertainty
Article |
Jul 14, 2025
Google acqui-hires Windsurf to boost AI coding amid tech talent war
Article |
Jul 14, 2025
Powerful but toxic: Why marketers might skip Grok despite AI edge
Article |
Jul 14, 2025
CTAs lead the way in email engagement tactics
Article |
Jul 11, 2025
SNAP cuts in Trump’s “big, beautiful bill” could shake up grocery
Article |
Jul 11, 2025
Marketers stick with TikTok Shop despite its uncertain future
Article |
Jul 11, 2025
Faster drug approvals are possible with global price concessions, FDA chief says
Article |
Jul 11, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Already have a subscription?Sign In
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
July 11, 2018
US Marketers'* Attitudes Toward Programmatic Ad Buying, May 2018 (% of respondents)
Description
US ad agency and marketers were shown select statements about programmatic ad buying and asked about their level of agreement with each. This chart shows responses for those in complete agreement or somewhat agree on topics including decentralizing the programmatic marketplace, using blockchain, ... privacy and data protection among others.More
Methodology
Data is from the July 2018 Trusted Media Brands (TMB) report titled "Programmatic in the Era of Transparency" conducted by Advertiser Perceptions. 300 US agency respondents and marketers from the Advertiser Perceptions Media Decision-Maker database were surveyed online during May 2018. Respondents were 100% involved in media brand selection decisions. Respondents identified their company as an agency (60%) or marketing firm (40%), and their job title as director/supervisor (39%), manager/planner/buyer (21%) and VP and above (40%). Respondents received incentives in the form of cash and information. Trusted Media Brands is a media and direct marketing company.Chart Title
US Marketers'* Attitudes Toward Programmatic Ad Buying, May 2018 (% of respondents)Publication Date
July 11, 2018
