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July 11, 2018
US Marketers Whose Company's Marketing Strategy Is Primarily Driven by Creativity vs. Technology, by Timeframe, Q1 2018 (% of respondents)
Note
Data was provided to eMarketer by Walker Sands Communications.Methodology
Data is from the July 2018 Walker Sands Communications report titled "State of Marketing Technology 2018: Maximizing the Value of Martech Innovations." 300 US marketers were surveyed during Q1 2018. Respondents identified their marketing role as assistant/associate (31%), director (24%), manager (24%) and VP or higher (21%) with marketing experience of less than 3 years (13%), 3-5 years (27%), 6-10 years (31%), 11-25 years (20%) or more than 25 years (8%). Respondents identified the number of employees at their company as 1-50 (18%), 51-99 (14%), 100-499 (25%), 500-999 (12%), 1,000-4,999 (15%) or 5,000+ (16%). Walker Sands is a marketing and public relations firm that specializes in media relations for technology companies.Chart Title
US Marketers Whose Company's Marketing Strategy Is Primarily Driven by Creativity vs. Technology, by Timeframe, Q1 2018 (% of respondents)Publication Date
July 11, 2018