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June 20, 2018

Concerns that US Marketers Have About Selling Through Ecommerce Marketplaces, April 2018 (% of respondents)

Note

Ecommerce marketplace refers to any online retail store that sells goods from a variety of sources including Amazon, big online retailers (Target.com and Walmart.com, etc.), specialty online retailers and travel sites (Expedia, Hotels.com, etc.).

Methodology

Data is from the June 2018 Jumpshot report titled "Uncovering the Importance of Data Insights Across eCommerce Marketplaces." 307 US marketers were surveyed by Dimensional Research during April 2018. All respondents had responsibility for marketing at companies that sold both directly and through ecommerce marketplaces and worked in CPG, retail and travel. None of the survey respondents worked for an ecommerce marketplace or a marketing agency. For the purpose of this study, ecommerce marketplace refers to any online retail store that sells goods from a variety of sources including Amazon, big online retailers (Target.com and Walmart.com, etc.), specialty online retailers and travel sites (Expedia, Hotels.com, etc.). Jumpshot is a marketing analytics company.

Featured In

Amazon Moves the Needle with Marketplace SalesAmazon's CPG Business: Will Private Labels or Exclusive Brands Dominate?

Sources

Jumpshot

Chart Title

Concerns that US Marketers Have About Selling Through Ecommerce Marketplaces, April 2018 (% of respondents)

Publication Date

June 20, 2018

Sources

Jumpshot

Featured In

Amazon Moves the Needle with Marketplace SalesAmazon's CPG Business: Will Private Labels or Exclusive Brands Dominate?
Topics
Ecommerce TacticsUnited States

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