Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us
Already have a subscription?Sign In

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

Get a Demo
June 19, 2018

Percent of Amazon Prime Day Shopping that Will Be Related to Back-to-School According to US Parent Internet Users, May 2018 (% of respondents)

Methodology

Data is from a June 2018 RetailMeNot study conducted by Kelton. 200 US retailers were surveyed online during May 4-10, 2018. Respondents had titles of senior manager/director and above and maintained decision-making responsibilities in digital, offline or mobile marketing. Respondents included retailers who have and have not partnered with RetailMeNot in the past 12 months. A separate survey of 1,005 US parent internet users 18+ with children in the household and in school (includes kindergarten through senior year of high school) was conducted online during May 7-11, 2018.