Events & Resources
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →Topics
See All Topics →Latest Articles
Explore our Research →Search engines reign, but social has standing in Latin America
Article |
Jul 14, 2025
Timing, targeting, and transformation: Inside Every Man Jack’s full-funnel strategy
Article |
Jul 14, 2025
Why commerce media networks have grown so quickly
Article |
Jul 14, 2025
Levi Strauss streamlines product assortment to maximize profits amid uncertainty
Article |
Jul 14, 2025
Google acqui-hires Windsurf to boost AI coding amid tech talent war
Article |
Jul 14, 2025
Powerful but toxic: Why marketers might skip Grok despite AI edge
Article |
Jul 14, 2025
CTAs lead the way in email engagement tactics
Article |
Jul 11, 2025
SNAP cuts in Trump’s “big, beautiful bill” could shake up grocery
Article |
Jul 11, 2025
Marketers stick with TikTok Shop despite its uncertain future
Article |
Jul 11, 2025
Faster drug approvals are possible with global price concessions, FDA chief says
Article |
Jul 11, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Already have a subscription?Sign In
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
June 5, 2018
Marketing Technologies in Which US B2C Marketers Are Investing, April 2018 (% of respondents)
Description
This report is about B2C marketing in the US. This chart shows the marketing technologies that US B2C marketers are investing in are data analytics, email deliverability, content marketing, personalization, cross-channel campaign management, contextual marketing and AI.Methodology
Data is from the June 2018 SmarterHQ, Cheetah Digital, Liveclicker and MailCharts report titled "Marketers Are on a Mission: The State of B2C Marketing." 123 US marketers were surveyed during March 14-April 7, 2018. Respondents identified their roles as associate (8%), C-suite (3%), director (19%), manager (42%), specialist (21%) and VP (7%). SmarterHQ is a multichannel behavioral marketing platform. Cheetah Digital is an enterprise cross-channel marketing solutions provider. Liverclicker is a realtime email personalization company. MailCharts is a competitor email monitoring company.Chart Title
Marketing Technologies in Which US B2C Marketers Are Investing, April 2018 (% of respondents)Publication Date
June 5, 2018
