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June 5, 2018
Marketing Technologies in Which US B2C Marketers Are Investing, April 2018 (% of respondents)
Description
This report is about B2C marketing in the US. This chart shows the marketing technologies that US B2C marketers are investing in are data analytics, email deliverability, content marketing, personalization, cross-channel campaign management, contextual marketing and AI.Methodology
Data is from the June 2018 SmarterHQ, Cheetah Digital, Liveclicker and MailCharts report titled "Marketers Are on a Mission: The State of B2C Marketing." 123 US marketers were surveyed during March 14-April 7, 2018. Respondents identified their roles as associate (8%), C-suite (3%), director (19%), manager (42%), specialist (21%) and VP (7%). SmarterHQ is a multichannel behavioral marketing platform. Cheetah Digital is an enterprise cross-channel marketing solutions provider. Liverclicker is a realtime email personalization company. MailCharts is a competitor email monitoring company.Chart Title
Marketing Technologies in Which US B2C Marketers Are Investing, April 2018 (% of respondents)Publication Date
June 5, 2018