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April 3, 2018

Amazon Private-Label Brand Share, by Product Category, March 2018 (% of total)

Amazon Private-Label Brand Share, by Product Category, March 2018 (% of total)

Methodology

Data is from the April 2018 Gartner L2 report titled "Amazon Intelligence: Private Label" as cited in company blog. Gartner L2's Amazon IQ Research Group analyzed and identified Amazon's private label brands during 2009-2018.