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Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
May 29, 2018
Change in Marketing Technology Investment According to UK and US Marketing Executives, April 2018 (% of respondents)
Description
This chart shows the degree of changes in marketing technology investment based on responses from UK and US marketing executives.Methodology
Data is from the May 2018 Wipro "CMO Study" conducted by Coleman Parkes Research. 500 marketing executives in the UK and US from various industries were surveyed online during March-April 2018. Respondents were from companies with more than 1,000 employees. Respondents identified their job title as CMO or equivalent (29%), marketing director or equivalent (42%) or VP of marketing or equivalent (29%). Respondents were female (40%) and male (60%) and identified their ages as 21-27 (20%), 28-37 (43%), 38-54 (31%) and 55+ (6%). Wipro is an IT company.Chart Title
Change in Marketing Technology Investment According to UK and US Marketing Executives, April 2018 (% of respondents)Publication Date
May 29, 2018
