Events & Resources
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →Topics
See All Topics →Latest Articles
Explore our Research →Consumers unwilling to pay for AI features
Article |
Jul 30, 2025
Loyalty on the line: How price increases are reshaping consumer choice
Article |
Jul 30, 2025
The big answers: EMARKETER Daily quiz
Article |
Jul 29, 2025
Younger generations concerned most with cost of living
Article |
Jul 29, 2025
Brands prioritizing engagement, loyalty in influencer marketing
Article |
Jul 29, 2025
OpenAI’s upcoming GPT-5 unifies models, widens ChatGPT's lead
Article |
Jul 29, 2025
De minimis crackdown puts pressure on UPS’ cross-border business
Article |
Jul 29, 2025
Brazil’s streaming shakeup: Prime Video tops Netflix as ad-supported rivals surge
Article |
Jul 29, 2025
Some companies expand US manufacturing amid trade policy shifts
Article |
Jul 29, 2025
Citi’s Strata Elite enters the arena to compete with Chase’s Sapphire Reserve, Amex’s Platinum
Article |
Jul 29, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Already have a subscription?Sign In
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
May 25, 2018
UK Senior Ad Buyers/Planners Who Agree that GDPR Will Lead to Less Programmatic Ad Spending, May 2018 (% of respondents)
Description
This chart shows the percentage of senior ad buyers in the UK during 2018 that felt that GDPR will lead to less programmatic ad spending. Respondents were given five response choices: strongly agree, agree, neutral, disagree and strongly disagree.Note
Data was provided to eMarketer by Vibrant Media.Methodology
Data is from the May 2018 Vibrant Media "The Leaders of Contextual Marketing: GDPR Survey May 2018." 32 UK senior ad buyers and planners at top media agencies were surveyed online during May 14-15, 2018.Chart Title
UK Senior Ad Buyers/Planners Who Agree that GDPR Will Lead to Less Programmatic Ad Spending, May 2018 (% of respondents)Publication Date
May 25, 2018
