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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

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May 3, 2018

Data Areas in Which Their Company Is Performing Well According to B2B Professionals in Ireland, North America and the UK, March 2018 (% of respondents)

Methodology

Data is from the May 2018 Forrester Consulting report titled "The B2B Data Activation Priority: Mature Firms Reap Benefits Of Data Activation" commissioned by Dun & Bradstreet. 500 B2B marketers from Ireland and the UK (35%) and North America (65%) were surveyed online during February-March 2018. Respondents were from both B2B and B2C companies (52%), B2B companies (39%) and B2B2C companies (9%). Respondents identified their title as C-level executive (10%), director (30%), full-time practitioner (5%), manager (35%), project manager (4%) and VP (17%). Respondents identified their department as customer data/analytics (7%), IT (28%), marketing (20%) and sales (46%). Respondents identified the number of employees at their company as 500-999 (19%), 1,000-4,999 (26%), 5,000-19,999 (26%) and 20,000 or more (29%).

"Behind the Numbers" Podcast