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April 13, 2018
Barriers to Increasing Augmented Reality Marketing Spending at Their Company According to US Senior Marketing Executives, Jan 2018 (% of respondents)
Description
US senior marketing executives were asked the top 3 challenges to increasing AR marketing spending at their company. This chart shows a breakdown of their responses grouped into 3 categories - market maturity, impact (ROI) and measurement, and capabilities and capacity.Methodology
Data is from the April 2018 Boston Consulting Group (BCG) report titled "Augmented Reality: Is the Camera the Next Big Thing in Advertising?"commissioned by Snap. Over 55 CMOs and senior marketing executives from the top 200 US advertisers were surveyed in January 2018.Chart Title
Barriers to Increasing Augmented Reality Marketing Spending at Their Company According to US Senior Marketing Executives, Jan 2018 (% of respondents)Publication Date
April 13, 2018