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April 12, 2018
Effective vs. Difficult Sources of Marketing Data According to B2B Marketers Worldwide, March 2018 (% of respondents)
Methodology
Data is from the April 2018 Ascend2 report titled "B2B Marketing Data & Technology Strategy" in partnership with ReachForce. 96 B2B marketers worldwide were surveyed in March 2018. Respondents identified their role as owner/partner/CxO (48%), VP/director/manager (43%) and nonmanagement (9%). Respondents identified the number of employees at their company as fewer than 50 (40%), 50-500 (33%) and more than 500 (27%). Ascend2 provides research-based demand generation for marketing agencies, marketing software and data companies. ReachForce is a provider of B2B marketing data quality management services.Chart Title
Effective vs. Difficult Sources of Marketing Data According to B2B Marketers Worldwide, March 2018 (% of respondents)Publication Date
April 12, 2018