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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
April 12, 2018
Effective vs. Difficult Sources of Marketing Data According to B2B Marketers Worldwide, March 2018 (% of respondents)
Methodology
Data is from the April 2018 Ascend2 report titled "B2B Marketing Data & Technology Strategy" in partnership with ReachForce. 96 B2B marketers worldwide were surveyed in March 2018. Respondents identified their role as owner/partner/CxO (48%), VP/director/manager (43%) and nonmanagement (9%). Respondents identified the number of employees at their company as fewer than 50 (40%), 50-500 (33%) and more than 500 (27%). Ascend2 provides research-based demand generation for marketing agencies, marketing software and data companies. ReachForce is a provider of B2B marketing data quality management services.Chart Title
Effective vs. Difficult Sources of Marketing Data According to B2B Marketers Worldwide, March 2018 (% of respondents)Publication Date
April 12, 2018
