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April 26, 2018

US Marketing Technology and Services Spending, by Segment, 2017-2022 (billions and % of total marketing spending)

US Marketing Technology and Services Spending, by Segment, 2017-2022 (billions and % of total marketing spending)

Description

Total US marketing technology and services spending is expected to climb in the next few years, estimated to reach $122.42 by 2022. Technology includes marketing automation, ad tech, data and analytics. Services include agency, strategy, and operations.
US Marketing Technology and Services Spending, by Segment, 2017-2022 (billions and % of total marketing spending) | EMARKETER