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April 16, 2018

Mobile App Engagement Performance Metrics Worldwide: Abandonment vs. Retention Rates, 2012-2018 (% of total users on Localytics platform)

Description

Localytics shows that in 2018, 21% of global app users only opened a new app only once. Retention rates among global app users who launched a new app 11+ times grew from 31% in 2012 to 38% in 2018.

Methodology

Data is from an April 2018 Localytics analysis based on more than 37,000 mobile/web apps using Localytics software across more than 2.7 billion devices worldwide. The timeframe of the data was May 1, 2017-February 28, 2018. Localytics is a marketing and analytics platform for mobile and web apps.

Featured In

How Soon Do Retail App Installers Turn into Buyers?Mobile Retail Apps 2018 Mobile App Installs

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Chart Title

Mobile App Engagement Performance Metrics Worldwide: Abandonment vs. Retention Rates, 2012-2018 (% of total users on Localytics platform)

Publication Date

April 16, 2018

Sources

Featured In

How Soon Do Retail App Installers Turn into Buyers?Mobile Retail Apps 2018 Mobile App Installs

Topics

Mobile Apps Advertising Performance Metrics

Worldwide

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