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April 25, 2019
Mobile App Engagement Performance Metrics Worldwide: Abandonment vs. Retention Rates, 2012-2019 (% of total users)
Description
This chart compares the global rates of app abandonment (used it once and then stopped) to app retention (used it 11 times or more after download). The figures are trended from 2012-2019.Chart Title
Mobile App Engagement Performance Metrics Worldwide: Abandonment vs. Retention Rates, 2012-2019 (% of total users)Publication Date
April 25, 2019
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