April 25, 2019

Mobile App Engagement Performance Metrics Worldwide: Abandonment vs. Retention Rates, 2012-2019 (% of total users)

Description

This chart compares the global rates of app abandonment (used it once and then stopped) to app retention (used it 11 times or more after download). The figures are trended from 2012-2019.
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Chart Title

Mobile App Engagement Performance Metrics Worldwide: Abandonment vs. Retention Rates, 2012-2019 (% of total users)

Publication Date

April 25, 2019

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