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March 29, 2018
Allocation of Programmatic Ad Fees Worldwide, by Service Partner, 2017 (billions and % of total)
Description
55% of the total amount spent on programmatic advertising fees worldwide went to the ad tech tax: data targeting and verification, trading desk, DSP and exchange; 40% was issued to publisher revenues; 5% went to the agency of record.Featured In
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Allocation of Programmatic Ad Fees Worldwide, by Service Partner, 2017 (billions and % of total)Publication Date
March 29, 2018